Top 10 Ways to Keep Your Website Visitors Coming Back

By: Walter Samurai

Lots of successful websites depend upon returning visitors to account for a crucial part of their traffic. Returning visitors are easier to convert into paying customers because the more regularly they come back to a website, the more trust they have in that site. The credibility issue just goes away. Hence, keep your visitors coming back to your site with the following techniques:

1) Coupons and Discounts

You might like to provide coupons or special discounts for your previous clients to encourage them to return to your website.

You can use the coupons a number of ways.Some ideas are:

-A buy one get one free.

-A specific percent discount (such as 10%)

-Free or discounted shipping

Discounts are easy to administer, provided you have a shopping cart. The typical way discounts are given is by code. A code word such as ‘springtime’ allows customers with the code word to receive a discount.

2) Start a blog

Start an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Humans are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also develop your credibility because by doing so, you are proving to them that there is a real life person behind the website.

3) Contests

Who does not want to win something? By offering contests (especially if they change frequently) gives your visitors something to come back for. When the visitor signs up for the contest you may also want to include a link to your newsletter.

4) Hold puzzles, quizzes and games

Just think about how many office workers procrastinate at work every day, and you will be able to gauge what number of people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying constantly win the prize.

5) Check your links!

The last thing you want is someone browsing around your website and come to a screeching halt when they run into a broken link. It is unprofessional and avoidable. Check your site and have someone else double check it as well.

6) Newsletter- A newsletter is one of the best ways to keep your visitors coming back every time.

You may wish to include part of a unique article or tip in your newsletter, and then a link to the rest. This will force your viewers to visit your site to get the rest of the story.

7) Speed it up

Today’s web visitors have short attention spans. Slow websites lose visitors like Jenny Craig loses weight. Google looks at page speed also, so speed it up! There are many ways to do this. Simply do a quick Google search to find some tips. I’ll also be writing a post shortly about various ways to increase page speed, so stick around.

8) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are offering your visitors a place to voice their opinions and communicate with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

9) Design with usability in mind

By now we can all agree that content is great for your website. With that being said, let your content be great by being easily seen and read. Make your content easy to read. Light gray text on white background may look cool, but could be hard to read. Pay attention to colors on black backgrounds as that can make you text difficult to read as well.

10) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

Article Source: http://www.myhotarticles.com

San Diego Web Design is a company that specializes in professional web development and web design based on the latest technologies.

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