Articles Category: Branding

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How To Get Good PR Without the Big Retainers By : Marsha Friedman As marketing budgets are shrinking, companies are pinching pennies and seeking a more quantifiable return on their PR investment. Learn how choosing a pay for performance pr firm can really build your company profile and give you the most bang from your pr buck. TV: The Way to Cost-Effectively Promote Your Book By : Marsha Friedman Do you know that you can be on television promoting your book...without advertising? With the down economy forcing slashes to marketing budgets, read on to learn about the forgotten promotional tools that can cost effectively build your book's profile. What Does the Future Hold for the Talk Radio Industry? By : Marsha Friedman The future of talk radio is closer than we think. Read the latest predictions in this interview with Michael Harrison, founder of the radio industry bible Talkers. How To Use Business Cards To Market Your Business By : Kishor Nayak Leaving your business cards to sit in a box or a drawer collecting dust defeats the purpose of having them. They are inexpensive enough to print by the thousands, so hand them out liberally. It's a cost-effective way to market yourself and your business. The Customer Experience Process By : Robert Howard Companies seeking to become more customer-centric should define the customer experience as a formal end-to-end process in their organization. Sales & Marketing: Survive Today's Economy By Doing Both Right, Right Now By : Leslie Hamp History shows that a recession can be the most auspicious time to invest in a brand. Some of the most successful brand campaigns in the past six decades began during economically challenged years. Discover survival techniques for today's tough economy. What To Look For When Renting A Trade Show Display For Your Next Convention By : Amy Nutt One of the most difficult parts of preparing for a convention is renting and setting up the trade show display for your company. There are dozens of companies offering dozens of different products for rental to display items for the trade show and having the right equipment and advertising can make your trade show experience even more effective. The Importance of Branding in Internet Marketing By : Jessica Robuck - McGranaghan In the Internet marketing business world, competition is cut-throat. Businesses come and go, failure is almost expected, and newcomers give up before they really even knew how to get started. What distinguishes those that last in this fickle market? Branding. Create A Brochure That Talks To Your Customer By : Kishor Nayak You want your brochure to sound and look professional. You can accomplish this without using "stiff phrasing" or a formal tone. To most readers, "professional" is just plain boring. Pick your best customer and pretend you are speaking only to him/her this will help you in creating a fabulous brochure. Cross Atlantic Commodities Embraces Diversification By : Rodney Marvel Investor Alert: Diversification is an extremely successful way to reduce financial risk. Embroidered Shirts and Apparel Are the Perfect Holiday Gift By : Mike Williamson One of the best forms of advertising is word of mouth and what better way to have people walking around with your company logo embroidered on some apparel. The Hot Benefits of Marketing Online By : Tyler James Ellison Online marketing is much more than putting your advertising online. Marketing includes such areas as communicating with your customers, promoting your business or product online, and making sure that your website content is useful and up to date. How To Design A Business Brochure By : Kishor Nayak If you or your designer has created a visual look to your advertising, by all means, continue it in your brochure. Write your copy from the customer's point of view, not yours. This brings out a customer oriented brochure. Business To Business Gifts Is A Great Way To Start A Positive Presence With Your Clients By : Kishor Nayak Business Gifts can build brand awareness within the professional community as well as amongst the general public. The next time you launch a new product or service, try introducing it with a promotional item. Promotional Items Can Be A Silent Sales Person For Your Company By : Kishor Nayak Promotional products offer a unique opportunity to get your company's name out to its target market, and keep it there. The promotional items that you choose are limited only by your own creativity. Promotional Products Work As An Effective Advertising Strategy For Business By : Kishor Nayak Research proves that promotional gift items work. Several market researches have been conducted, to track the response to various promotional strategies.The results prove people who received promotional gifts and printed items reported positive feelings towards the company's products. Brand New Second Hand: How Big Brands Help A Flailing Music Industry By : Samantha Gilmartin With UK album sales on the decline, musicians are constantly striving to find the next best way of marketing their music. Enter the big named brands to help out. Cost Effective Ways For Web Branding By : Scott Lindsay If you are working to web brand your ecommerce site there may be help that would benefit your website that may be a cost effective means of developing solid business online. Essential Ingredients No.1 & No.2 For A Killer Online Brand By : Martin Sejas One of the most important aspects of a killer online brand is specialization. We see it everywhere online. There are sites focused on social networking, sites focused on sport, sites focused on current affairs and sites focused on many possible themes. In addition, your brand must aim to own a word or phrase in the mind of the consumer. What is Branding? What is Marketing? By : Yean Shin Yong Branding & Marketing. Are you confused about these 2 important elements of business? You are not alone. Nowaday, 94% of business owners, entrepreneurs & business tycoons do not know the difference between Branding and Marketing. So, they are not maximizing the corporate profits that they could have generated. They are losing 37% to 370% sales that belong to them daily. Designer Watches A Creation Of Marketing And Not By Design By : Jamila Shaikh Branding and marketing are what really turn a watch into what we accept as a designer watch, though in theory many more qualify for the theoretical definition. The Enemy of Marketing is Here By : Your efforts to market your business and boost sales are sabotaged easier than you might think. Learn how to recognize and thwart the enemy of marketing with the application of three easy practices you can incorporate into your operations. The Upside Down World of Web Branding By : Scott Lindsay What if your approach to web branding has been misguided? Is there a better way to leave a positive impression with your site visitors? This article seeks to answer these questions. 3 Simple Steps for Gathering Effective Testimonials By : Karen Scharf I've recently suffered a computer crash, and one of the folders that wasn't backed up was one that contained all my testimonials. So I'm now on a mad-scramble to try to acquire new testimonials to use... What Is In A Product Name? By : Cash Miller For every new product comes the opportunity to create a killer name. But what really goes into the naming of your new product? Considering it is a critical part of developing a brand image for your new product the name itself can often be the deciding factor between success and failure. Mascots Impact on Children Sends Strong Messages By : Amy Nutt Mascots hold a strong mental image for most people that come in contact with one. But mascots impact on children is much stronger and profound than with any other age group. Children often react with fondness to mascots that display positive characteristics. Brand Marketing Can Put You on Top of the Competition By : Steve Hanson Brand marketing is the process of ascertaining, developing, and finally bringing a company's image to the marketplace. Here are some strategies to successfully create a brand for your business. Why a Compelling Press Release is Your Company's Best Friend By : Marsha Friedman If you are looking for new ways to promote your company, press releases can prove to be your best friend! Here we will help you get started in the process of writing press releases that grab the attention of the media. Brand Building For Your Small Business By : Cash Miller Branding your small business will be one of the most important steps that you will take to make your business successful and your name known to potential customers. Brand building begins before you even open your doors and is an ongoing process that is used to become a known leader in your industry. The Importance of Keeping Your Online Brand Consistent By : Martin Reed Your online brand needs to be consistent. If your brand identity and brand perception are not close, you do not have a successful brand strategy. It is also important to be aware that community elements of your site affect your brand image. Profit Building Strategies: Burn Your Brand Into Their Consciousness By : Traci Vanover Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you? How To Brand Your Business Effectively By : Max Walker In today's image-conscious world, branding has never been more important. If you are able to tap into the Zeitgeist, you will be well on your way to success. Hiring A Branding Agency By : Scott White Choosing the right branding agency can be a daunting task. The problem with the selection process is that every marketing, advertising and graphic design company says they are a branding company. Network Marketing Keys To Success By : Phil Singleton Marketing is the key to success in any business, especially when you are trying to make money online. Attraction Marketing Is A Very Powerful Stratergy By : Gav Shannon In order to understand attraction marketing it would seem logical that one must first describe marketing to understand the principles. Attracting the very best to seek you out is the best stratergy to succeed in business. Brand Your Products As Your Own By : Todd Ash The process of building your brand is the same whether large or small. Branding Is Not Just For Products, Brand Yourself By : Todd Ash Branding isn't just for products, services, and companies any more. There is a new trend called personal branding. Branding Your Own Poducts The Same As Major Corporations By : Todd Ash Corporate branding is where the corporate name is the brand, and here the products tend to be described more in alpha numeric or letter terms, and not have distinctive brand names. How To Self-Brand On The Internet By : Matthew Glenn Self-Branding on today's internet is essential for success. What you choose to for your branding method is up to you. We will go over some of these methods and give you some information about each. Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama" By : Dan Herman Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding. How to Brand Your Company to Hispanics By : Ricardo González The answer to three simple questions will allow you to properly brand your company or organization to the exploding Hispanic populace. The Hispanic purchasing power is now over $700 Billion annually in the United States. Custom Labels In Chicago Illinois And The Competitive Market By : John Barth Gain a better understanding of the custom label market in the Chicago Illinois market place within the health care, industrial and manufacturing markets. Secrets To Building A 7 Figure Empire Online By : Justin Verrengia These secret marketing techniques are exactly how internet legends are born. This is exactly how you can build a 7 figure empire online. 10 Marketing Commandments You Need to Follow By : Scott Campbell Small businesses that adhere to the basic marketing commandments will avoid common pitfalls and enjoy great prosperity. Corporate Gift - Using Corporate Gift To Brand Your Business By : Cheow Yu Yuan Corporate gift is a great marketing tool to help increase the brand awareness of your company. It is an ideal marketing channel that all business owners and marketers should always consider including it to their yearly marketing plan... How To Connect Your Brand Effectively With Your Clients Using Corporate Gifts? By : Cheow Yu Yuan Marketing is a very important element of all businesses. Every business needs marketing to generate in-flow leads from their target market. With the right marketing, you can strengthen your branding in your target market, allowing you to have a stronger foothold in your industry... Ten Ways to Build Client Trust In Your Business By : Richard Cagney These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is trust. Online Corporate Gifts - 4 Tips When Buying Corporate Gifts Online By : Cheow Yu Yuan As broadband technology is getting more advanced, it makes activities on the Internet very convenient. Nowadays, almost anything can be done online, such as shopping, watching a movie, reading digital newspaper, participating in forums, etc. Online shopping has become one of the most popular activities on the Internet... Promotional Corporate Gifts - 4 Tips To Use Them To Market Your Business By : Cheow Yu Yuan Promotional corporate gift is a great tool for you to market your business. Using promotional corporate gifts to market your business allows you to save money, as well as to capture the attention of your customers and prospects. When it comes to using corporate gifts to market your business, there are 4 tips that you should take note of... When to Give Corporate Gifts and Improve Your Sales By : Cheow Yu Yuan In sales, building rapport is important if you want to improve your company bottom line. Maintaining a good relationship with your prospects and clients will pave the way for more deals in the future... 4 Things To Note When Buying Corporate Gifts On The Internet By : Cheow Yu Yuan Nowadays, almost everything can be bought on the Internet, including corporate gifts. No matter if you want to buy just one gift for your beloved or bulks of them for your customers, you can now do them on the Internet in the comfort of your bedroom... How To Use Unique Corporate Gifts and Capture Your Prospect Attention By : Cheow Yu Yuan In a business, marketing is very important. Marketing creates in-flow sales enquiry, as well as creating more brand awareness for the company... Promotional Corporate Gifts - Establishing Strong Branding For Your Company By : Cheow Yu Yuan In the business world, competition is at its fiercest level when compared to the past few years. With the emergence of Internet and piracy, physical businesses need to have a strong branding image so as to stay ahead of their competitors.... Personalized Corporate Gifts - Create Your Personalized Corporate Branding By : Cheow Yu Yuan In the world today, competition in the corporate world is getting stiffer day after day. Building brand awareness for companies in their respective markets, be it online or offline, has become so important that companies are spending tons of money on branding campaigns... Using Unique Corporate Gifts To Create Lasting Impression In Your ClientsMinds By : Cheow Yu Yuan For those of you who are running your own businesses or are in the marketing & branding departments of your companies, you will definitely want to create lasting impression in your client minds, and establishing your company brand strongly.... Corporate Gifts: 3 Marketing Reasons For You To Have Corporate Gift Giveaways By : Cheow Yu Yuan Corporate gifts is one of the best marketing strategy that a company can deploy to build their brand awareness, as well as promote feelings of goodwill between buyer and supplier... Is Your Book Targeting Men and Women? By : Marsha Friedman If you are trying to sell your book to the masses, are you segregating your audience. Marketing to men and women is a fine art...find out how! How Do You Get Talk Radio Interested in Your Book? By : Marsha Friedman If you are interested in gaining public relations exposure for your book through talk radio then here are some tips for you! The Power of PR: Learn How PR Can Take Your Business to New Levels By : Marsha Friedman If you are looking for a new and exciting way to gain national attention for your product and drive sales through the roof....then why not learn how to harness the power of PR! How to Gain Hometown Press for Your Business By : Marsha Friedman If you are interested in gaining national media attention for your company or service, don't forget about harnessing the power of the local media. Learn how to get the hometown advantage! Hollywood Stars As Brand Promoters By : Victor Epand This article states how manufacturers use Hollywood stars to promote their respective brands. Corporate Gifts - Great Ideas For Corporate Gifts By : Cheow Yu Yuan Why do you need to send corporate gifts to your clients? Is it for marketing purpose or to build a better rapport with your big clients? These are probably some important questions that you need to ask yourself before deciding on what items to give away... Promotional Gifts - Using Promotional Items as Corporate Gifts By : Cheow Yu Yuan Promotional items are great when it comes to using them as corporate gifts for your business. It is one of the most popular ways to promote your company and the products or services that you are offering... How Can You Lure Consumers Into Loving Your Brand? By : Dan Herman Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. Finding Your Niche: The Power of PR By : Marsha Friedman The best part of your pr plan is that it grabs the attention of the national media and consumer. A really fantastic way of doing this is to find your media niche! Read on and find out how! Are You New to the World of Radio? Then You Need to Read This! By : Marsha Friedman The face of talk radio has changed. Here are some fantastic tips on how to work these changes to your promotional advantage! Advantages Of a Database Over a List By : Srini Saripalli Most marketers lay out lead capture pages but only capture a first name and an email address. At best, they may get a last name (if it's isn't bogus). Want to Know How to Use the Power of Publicity to Your Company's Advantage? By : Marsha Friedman 10 Tips on How to Be a Great Spokesperson on TV Simple & Easy Media Tips to Giving Good Interviews By : Marsha Friedman Easy Way to Get the Most Out of Your Radio or Television Interview Branding Efforts Drive Sales When Combined with Direct Response By : David Poulos The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter . . . Branding Yourself Will Create Long Lasting Success By : Todd Ash Branding yourself can take a little time but once done, you're in business and making the kind of money you had hoped for in the first place. 3 Tickets to Internet Riches With Articles, Press Releases & MySpace By : Demetrios Tzortzis It doesn't matter what you are selling. There are consumer groups for all products and services online. What is important is developing a clear understanding of how to market and who to market to. List Building: The Lifeline of Internet Marketing By : Srini Saripalli The reason why subscriber lists are the source of most online sales is that the majority of first time visitors to a website do not buy. They browse and click away. Monetizing Your Opt-In List By : Srini Saripalli Many owners correctly consider the opt-in list as the lifeline to their business. Niche to Streamline Marketing & Boost Success By : Leslie Hamp Many business owners shy away from declaring a niche, worried that they'll lose customers or clients. Yet trying to be everything to everybody is a set up for frustration, inefficiencies and poor marketing results. Discover how niche marketing allows a business owner to streamline marketing and skyrocket results. Marketing on the Offensive By : Scott Campbell Navigating the company through a sluggish economy can be challenging...but the fortunate thing is that it forces you to go on the offensive. First, Develop A Secure Marketing Mind Set! By : Srini Saripalli For starters, serious entrepreneurs need to develop strong self-confidence and courage.Be satisfied with your own decisions. screen and "qualify" potential customers before investing minutes or hours of time.Approach your business with a sense of urgency 6 Critical Components For Offline or Online Business Success! By : Srini Saripalli Find The Right List.Find The Right Target Market.The Right Headline. The Right Message. The Right Desire. The Right Action A Plan Without Action Is Useless! By : Srini Saripalli Without knowledge action is useless and knowledge without action is futile.Uselessness as a consequence of having no practical results. Develop Strong But Compelling Variations in Your Marketing Message By : Srini Saripalli You could choose to address a problem in your message, offering your product as the definitive solution. You capture their interest right away when you bring up a problem in essence, you are taking away from their current level of comfort, and then offering a way to restore their comfort level to a new degree. Strategizing Your Marketing Programs From An Educational Stand Point By : Srini Saripalli Try to look at it from an educational standpoint. Your educational message should be short, simple and inexpensive. You start by closely analyzing the existing market--your competition. How To Use Promotional Corporate Gifts To Market Your Company in 4 Simple Ways By : Cheow Yu Yuan When you use promotional corporate gifts to market your company, other than saving money, there are also a lot of other benefits that you can get from this gift marketing campaign... Corporate Gift Brand Marketing - Why Do You Need It? By : Cheow Yu Yuan Corporate gift marketing is one of the best marketing strategy that you seriously need to consider to be included as part of your overall marketing plan for your business... The Importance Of Vehicle Graphics By : Derek Both Vehicle graphics are very important for certain types of automobiles such as the emergency services like the police, ambulance and fire brigade. The Origins of Surf Clothing: From Humble Origins to Big Fish By : Shaun Parker The surf brand O'Neill started out in less-than-glamorous conditions. Jack O'Neill's early experiments involved lining swimming trunks by stitching and gluing rubber and foam inside: unsurprisingly they didn't protect him from the cold arctic streams in the Bay Area, and weren't very sturdy. Just What The Heck Are Promotional Products? By : Ann Knapp Promotional items or promotional products include useful or decorative articles of merchandise that are used in marketing and communication programs. The items are usually imprinted or decorated with a company's name, logo or message. Branding Agency Benefits By : Scott White Once you have interviewed your employees you will want to analyze the data and understand what is happening in your company. Do they understand your brand identity? Branding Yourself as an Expert By : Johnny Albertson Branding yourself as an expert in your particular industry can do wonders for your business. Establishing yourself as the expert in your field will help you gain both recognition and respect. Putting a Face to a Name: Developing a Company Brand By : Johnny Albertson The business world is all about first impressions. If a customer likes what they see instantly, they are likely to invest. This is what makes branding so important. International Brand Naming And How Words Can Hurt You By : Peter Bennett We are told as kids that name calling can't hurt you. This may be true in the playground but a bad name can kill your brand overseas. The Promise: Developing Your Company's Brand Message By : Carol Palmatier With a strong brand message, your company has the opportunity to bond with consumers in a powerful and emotional way. What does your brand say? Marketing's #1 Rule By : Scott Campbell Small business owners typically fall into the trap of the marketing technique of the week. What they come to learn over time is that marketing is an ongoing process and department by itself. The Power Of Brandable E-Books By : Paula Brett When selling e-Books you should always check to see if there is a brandable version available. This article tells you why. The 6 C's of Marketing Unleashed By : Michael Brito Okay, so we have all learned about the 4P's of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there. Branding Or Marketing? Same Or Different? By : Kevin Dark Brand tools can be a very important part of making your product available to the right people and at the right price. If you have a product then you must know why is going to be your audience. How To Boost Sales By : Saleem Rana Your sales will rise when you can improve your communication and this depends on observing a few principles of psychology. Brand Development - You Should Improve Your Branding By : Scott White Brands are an extremely vital element in your product and corporate value proposition. With communications so pervasive today, corporate branding and product branding are becoming fused as one. It's All About Marketing By : Jaci Rae It's all about marketing and perceived value. How do you add value to your product and market it to success? Maximum Impact Media Advertising By : Andrew James If you sell a product or service, and want to be successful quickly, you must tell people about it through advertising and marketing The 10 Keys to Branding Your Massage Therapy Business By : Kim Nishida Do you struggle to attract and retain the right clients for you? Do you yearn to have word-of-mouth renown? In an increasingly challenging market flooded with talented therapists and extremely savvy consumers, discover 10 Keys to developing a brand full of integrity that will inspire you, attract loyal customers, and make promoting your practice effortless.
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