Articles Category: Marketing

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Protecting Yourself Against Telemarketing Scams By : MIKE SELVON With telemarketing scams everywhere today, more and more people are becoming wary of answering the phone. How Newspaper And Radio Advertising And Leaflet Distribution Can Help Businesses Stay Afloat By : Dominic Donaldson An article explaining why it is so important to maintain brand awareness during difficult economic times and ways to achieve this. Advertising Agencies: Are They Worth It? By : James Copper An article giving information on agencies for promoting your business and are they worth the money Calendar Printing - Tips, Benefits, & Advice By : Adir Le If you're a business looking to increase your marketing exposure then consider using one of the many calendar printing options available to you. Leaflet Distribution's Role In Propaganda And Pop Culture By : Dominic Donaldson An article explaining how leaflets have often become iconic or collectible due to the input of artists and politicians. Choosing A Cutting Edge California Digital Printing Company By : Shane Hester Whether you are located in the state of California, a neighboring region, or perhaps even all the way across the country, it's important to realize that there is just a certain level of superior quality that is expected when choosing a California digital printing company. 3 Reasons Why You Need Testimonials In Your Marketing Arsenal By : Kathleen Ann Client testimonials are one of the most powerful tools in your marketing arsenal. There are 3 reasons why you must include them in your marketing mix and understanding these will give you all the motivation you need to become a collector of these gems so you can power up your marketing. The Sales and Marketing S.W.O.T. Analysis--A New Use For A Traditional Tool By : Shannon Kavanaugh As powerful as the S.W.O.T. Analysis is for business planning, it is equally powerful in sales and marketing decision-making. This article shows how! How Door To Door Marketing Can Help Businesses Weather The Economic Storm By : Dominic Donaldson An article about how business can react positively when faced with a recession. The Five Worst Real Estate Money Wasters By : Joshua Ferris The real estate industry is one of the most profitable industries out there and the ones doing the profiting aren't always the agents. Real estate brokers and agents are continually bombarded with advertisements promising ways to make more money without having to lift a finger or brand yourself better. Build Your Site's Reputation With A Site Review By : anil vij There are many ways to establish a positive reputation for your website, but by far the most cost and results effective method is having your site reviewed. One of the most valuable tools you can use to promote your site is building or establishing your site's reputation. The Importance of Patience In Marketing Services By : Mark Satterfield A marketing system that only has one step to it tends to scare off more people than it attracts. This is a better approach. To Attract Clients, Replace Your Boring Elevator Speech With Stories By : Cathy Goodwin Copywriters know: stories hold a reader's attention all the way to the end of a piece of long copy. The same principle holds when you need to hook your listeners at a networking event. Here's how. 5 Ways To Drive Traffic To Your Website By : anil vij Every site owner and Webmaster wants a steady stream of traffic to their website, but many of the commonly used tools or techniques either cost too much money or take to long to implement to truly be effective. You do not need a lot of money or expensive scripts to help you drive more visitors to your site. All you need is some creativity and patients. 5 Tips to Choosing Your Perfect Niche By : Kathleen Ann Having a niche market to focus on can make marketing a whole lot easier. And serving your ideal client is a lot more fun as well as rewarding for both of you. That's two good reasons why you should choose a marketing niche. Now here's 5 tips to help you choose the one that's just perfect for you. Considerations with Trade Show Displays By : Lawrence J. Reaves What to keep in mind when setting up your trade show display at your next show. Arizona Marketing For WebSites Is Needed For A Successful Business To Push Forward By : Joel McLaughlin There are tons of ways to get traffic to your Arizona site through great marketing tactics. I am here to give some free advice to Arizona businesses to hopefully help you succeed with your web site. How the RayBan Wayfarer Became an Icon: A Study in Product Placement Marketing By : Art Gib There are some products in the world that permeate time with a seemingly never-ending popularity. The Wayfarer is just one of many -- a brand which rose out of the dust to become a legend thanks to a new and relatively untested new marketing technique known as product placement. Conversion! Drive Attendance to Your Seminar By : Lee Salz There is a major difference between visibility and conversion. The key to success for any event is the understanding of the factors driving conversion. Cool Types of Trade Show Displays By : Lawrence J. Reaves A quick look at the different types of trade show displays The Basics Of All Types Of Marketing By : James Copper An article giving you some information on marketing The Convenience of Trade Show Displays By : Lawrence J. Reaves A quick look at the convenience provided by trade show displays Using FAQs To Increase Site Visibility By : anil vij While many webmasters will concentrate on improving their sites SEO elements, they in turn overlook the use of FAQ pages which are quite possibly one of the easiest methods in improving the visibility of their site's content on the internet. Designing a Trade Show Display By : Lawrence J. Reaves A brief look at how best to design your trade show display. Benefits of Trade Show Displays By : Lawrence J. Reaves A quick look at the benefits of using a trade show display. Making Your Site User Friendly By : anil vij Today content is king, and in order to achieve high search engine rankings on the major search engines, your site must have relevant and useful content that is designed for human readers. Understanding And Commissioning A Virtual Tour - A Beginner's Guide By : Beth Menzies Choosing a virtual tour can be confusing. This guide aims to answer all of the basic questions you may have about virtual tours - what they are, how to assess them and how to select a virtual tour provider. Tips For Writing Attention Getting Headlines By : Cash Miller Great sales copy is dependent on a great headline. Without it your reader will never get to the heart of what you are trying to sell them. These tips can give you a hand with writing a great headline. Marketing Tips for Mortgage Brokers of FHA Streamline Refinances By : Scott Tucker In this article you will uncover the insider tips and strategies to getting your borrwers to see how an FHA streamline mortgage can slash their monthly payments with practically zero paperwork. 6 Reasons Why Now is the Best Time for Marketing for FHA Refinances By : Scott Tucker Discover the secrets to marketing ultra-profitable FHA refinances even if the borrower's existing loan has notbeen provided by the FHA. Watching Your Competitors To Gain Marketing Edge By : anil vij Many site owners never consider that watching their competitors can give them an edge when it comes to maximizing their online marketing efforts. The truth is that in addition to content, keywords and incoming links, your site needs to stand out in the SERPs with usefulness and offer value to your site visitors. Digital Signage: New Poll Reveals Growing Importance Of Internet In Gathering Information By : David Little The new Pew Poll may have important implications for those who wish to market their products with digital signage. No Time For The Weak And Feeble By : Shaun Parker A look at the way advertising and marketing are more important than ever now that the copetition is fiercer and the credit crunch biting with the customers. Explore Easy Ways To Get Publicity By : Chris Simpson Even if you happen to have a great service or product, you'll find that without great publicity you won't be able to get the results and profit that you want. However, there are still some great things that you can do to help publicize your business. How Smart Companies are Opening New Multi-Channel Markets By : Jack Deal The initial beneficiaries of this new technology are those companies using local search; geocentric local search technology has now made it much easier to market across a region instead of just a locale. Marketing Ideas That You Must See By : James Copper An article giving some very useful tips on promoting your business. The Importance Of Advertising Costs By : James Copper An article giving useful information into the pricing of adverts. Are You Making This Marketing Mistake In Your Business? By : Jonathan McCulloch Discover what's stopping your businesses from thriving in this troubled economy! Creative Link Building Secrets That Work By : anil vij Building inbound links to your site is an important part of your overall search engine promotion campaign. Law Firm Marketing Tip: Why Every Personal Injury Attorney Should Blog By : If you are a personal injury lawyer who wants a free way to connect with your prospects and demonstrate your expertise while also improving your website's traffic, you need to create a blog. Law Firm Marketing Tip: How Personal Injury Attorneys Can Optimize Their Websites For Results By : As a personal injury attorney, marketing your law firm's website is the most important part of your online business. Not only is it meant to provide prospects with information about you and your services, but it is also intended to turn them into clients. Law Firm Marketing Tip: How to Make More Money Than Other Estate Planning Attorneys By : As an Estate Planning attorney, you are doomed to fail if you compete on price. Law Firm Marketing Tip: Why Personal Injury Attorneys Need to Market on the Internet By : With the astounding growth of the online world, it has become absolutely necessary for every personal injury attorney to have an internet marketing strategy. How to Significantly Increase Referrals to Your Personal Injury Law Firm By : One of the biggest challenges personal injury lawyers face in marketing their law firm is finding new clients without spending a lot of time or money. Attention Personal Injury Attorneys: Have You Planned For Marketing Success? By : The best personal injury attorneys have achieved their success because they started with a law firm marketing plan. No matter how big you dream or how much effort you put into your practice, you will constantly lose your way on the path to success unless you create and follow a well-defined plan. Law Firm Marketing 101 By : Before you can effectively employ the strategies of law firm marketing, you will need to clearly understand precisely what "legal marketing" is. Many attorneys confuse "marketing" with "advertising"; in fact, the two terms are often used interchangeably. That is a mistake because they don't mean the same thing, not at all. Law Firm Marketing Action Steps to Identify your Ideal Target Audience By : As a lawyer in small or solo law practice, you face many marketing challenges, no doubt. Over and over again, small firms say their biggest obstacle is finding their real target audience. By setting goals and following a few guidelines you will be able to overcome that obstacle and begin to see immediate results; increasing the quality and quantity of clients and building a continual revenue stream. Law Firm Marketing: Who is Your Ideal Target Market? By : Law firm marketing can seem overwhelming at first glance. If, however, it is broken down into clear, manageable steps, it is actually quite simple. The starting point for most attorneys is to identify the people who make up their ideal target market (ITM). Overview of the Ten Principles for Successful Law Firm Marketing By : Success can be measured in a variety of ways-- accumulation of wealth, recognition by one's peers, a lifestyle of luxury, etc. When it comes to defining the success of a law firm marketing strategy, it can best be summed up like this: "The ability to find and retain more and better clients". Successful Law Firm Marketing Requires Knowing and Understanding Your Competition By : Despite your very best legal marketing efforts, your firm may fail to reach its potential if you forget one important principle: POSITIONING (Communicating Your Benefits). This principle deserves a prominent place in any law firm marketing plan. Law Firm Marketing Strategies: Crossing the Language Barrier to Market Your Services By : If your law firm is not growing (or worse yet, shrinking) and your revenue stream is down to a trickle, it's high time to start being proactive with your marketing. How to Succeed in Law Firm Marketing by Overcoming Prospects' Objections By : As an attorney in a competitive practice area, if you are not fully prepared to meet prospects' objections to using your services, you stand to lose an enormous amount in terms of money, time, energy and new clients. Learning how to overcome your prospective clients' objections is critical to the success of your legal marketing plan. Law Firm Marketing: How to Identify Prospects "Point of Pain" By : As a member of a small or solo law firm you are certainly faced with many challenges daily. If your firm is not growing as you had envisioned, it may be largely due to the fact that you are not utilizing effective law firm marketing strategies to get more. Resolving Prospects' Pain is Crucial to Law Firm Marketing Success By : Law firms who do not focus on explain how you help resolve prospective clients' pain have little chance of success. In the tremendously competitive business environment in which you work, no attorney can afford to ignore the importance of this critically important component of law firm marketing. Café Furniture: Secret Layout Tips By : Dimitri Valenberr Café furniture purchases and their lay out is a very important part of your entire business plan. Not only do you have to choose your furnishings with care, you have to understand how to bring the look together. How Good Pull Up Banners Can Attract The Punters By : Anna Stenning Looking at the best way to attract new clients and promoting company products. Using Link Bait To Drive Incoming Links To Your Site By : anil vij Every site owner and Webmaster wants to achieve high Google PR for their website or blog without the breaking their promotion budget. What most overlook are the tremendous results that link baiting provide. Bring A Trade Show Display And Marketing Plan Up To Date To Maximize Profits By : Christine OKelly Trade show displays and marketing ideas need to stay fresh and new in order to keep up with society and maintain a high energy level. Staying with the same routine for your trade show display can cause business to stale. Find out how to bring your trade show marketing up to speed. 3 Sure Ways To Get More Prospects To Respect Your Value By : Kathleen Ann Here are 3 sure ways to get your advertising copy working hard to make sure your prospects respect your value so they won't shop around. Which means you won't have to compete on price so you can charge what you're worth and get it. 10 Tested Techniques To Get More Prospects To Take Action Now By : Kathleen Ann Direct response advertising is a proven marketing method that generates leads and turns leads into sales. The last and vital step in the communication process is to get people to take action now. The longer they delay the less likely you are to convert a lead into a sale. Here's 10 tested techniques you can use to get more prospects to want to take action now. The Power Of The Shop Display Unit By : Anna Stenning Looking at how retail shops attract customers through fancy displays. Using Topic Based Articles To Build Incoming Links By : anil vij Content is king in the world of SERPs, and while more and more website owner are turning to publishing blog articles to help build Google PR, there is an easier way to maximize the impact and effect that your articles can get in terms of one way links by simply publishing articles to article directories. Direct Marketing Tips And Solutions To Systematically Boost Your Profits By : Paul Rowe Direct marketing has two aspects, first to send messages or news directly to the customers without media interference, which includes email or telemarketing with consumers or business houses. Secondly, direct marketing focuses on driving purchases attributed to a specific "call to action". The Power of a Strong, Well-Written Headline By : Ramon Vela When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates. Top 10 Ways To Get More Prospects Excited About What You Sell By : Kathleen Ann Your advertising copywriting needs to work hard to build up excitement and enthusiasm for your products or services. So much excitement that your prospects can hardly wait to whip out their credit card and buy what you sell. Try these top 10 ways to get more prospects excited about what you sell. How To Market In A Bad Economy By : Karen Scharf Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your... Yes, But -- My Business Is Different By : Ramon Vela Figuring out how to apply business advice will insure success versus instantly discounting advice and listing why or how it won't work Lumpy (Direct) Mail - It Gets Noticed By : Ramon Vela There is a lot of marketing noise going on and direct mail still has a place. If your marketing message is in an envelope that is lumpy - and creative - it's more likely to be opened and read. 7 Proven Ways To Get More Prospects To Want To Respond By : Kathleen Ann Direct response advertising is all about making an offer and getting a response. Here's 7 proven ways to get more prospects to want to respond and take the next step in your sales process. Stop Leaking Your Clients Away By : Ramon Vela Retain your sales momentum by maintaining a communication momentum with your client base. How To Set Up A Photography Exhibition By : Anna Stenning Looking at the best ways to set up a themed event for display. Has Leaflet Distribution Become Fast Food Propaganda? By : Dominic Donaldson Article on the origins of leaflet distribution and the present application in the promotion of fast food. What Can National Political Conventions Teach You About Making Sales? By : Ramon Vela Whether you are democrat or republican, there is an important lesson to take away from how national political conventions are handled. The Branding Agency Profile By : Scott White Branding and specifically brand identity is the soul of your company. It is everything you believe in and strive for as an organization. Effective SEO Comes Cheaper Than Expected By : Marc Carson Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Top Writers Around The World Will Write For You Outsourcing By : Marc Carson The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Writing The Resource Box So It Makes People click By : Marc Carson The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliche Award. The Easiest Way To Create Articles Public Domain By : Marc Carson There are many webmasters that find writing articles for their site to be a very tedious task. Why Is It One Of The Most Cost-Effective Ways To Advertise Your Business By : Marc Carson Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. Pay-Per Click Ad Campaign: Earn More by Spending Less By : Marc Carson What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. Branding Is Complicated Choose Wisely By : Scott White To be a true branding company they must focus on one thing. Branding. Branding is not about media buys, logo designs and direct mail. The Basics Of Search Engine Submission By : anil vij Before you are ready to begin submitting your site to the search engines, your site will need to meet the basic guidelines for SEO. If you are unsure if your site meets the minimum standards, then it may be a good idea to use some of the free tools available on the internet to make certain your site is 100% ready. Rent a Classic Car in Las Vegas By : Paul Fitzgerald There are a lot of classic car rentals in Vegas from which you can look for that ideal vintage car that you've always dreamed of driving. The smoothness and mere smell of leather upholstery, the wonders of a vintage convertible, and the elegance of a classic road machine will surely make your drive in Vegas unforgettable. Internet Marketing Strategies that Won't Hurt Your Savings Much By : Marc Carson Your new business will benefit a lot from various Internet marketing methods. But you don't have to spend millions of dollars just to get some decent exposure for your company. Free Website Promotion...Why Not? By : Marc Carson Can you ever avail of free website promotion? Is that even feasible? 4 Things ALL Articles Must Have - Don't Forget! By : Marc Carson The importance of articles in todays websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into ones site. 6 Red Hot Tips To Get Your Articles Read By : Marc Carson There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. Two Basic Parts of a Low Cost Web Site Promotion By : Marc Carson Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Determining Quality and Low Cost Pay per Click Internet Advertising Services By : Marc Carson As Pay per clicks name suggests, you only pay for actual click through to your web site. 3 Things You Must Do Before You Submit To Article Directories By : Marc Carson To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. Low Cost Internet Advertising Solution versus Conventional Advertising By : Marc Carson Since the early 90's, the internet has become known as a medium for advertising. It has also been preferred by consumers and businessmen in public shopping and business dealings. Low Cost Advertising and Scams on the Internet By : Marc Carson "A business without a sign is a sign of no business". How to Create an Outline For All of Your Article By : Marc Carson We've done it through junior high, it expanded longer through high school, then on college it became chapters. The Best Internet Advertising is Free Internet Advertising By : Marc Carson Free internet advertising is one very important method for promoting your products and services to thousands of free classified ads. Low Cost Advanced Website Traffic Tactics for Everyone By : Marc Carson Advanced website traffic tactics might sound daunting, but if you make it low cost then you have nothing but a win-win situation. I Hate Writing Articles - Isn't There An Easier Way? By : Marc Carson Owning, running and maintaining an internet based business or a site needs articles. Plain and simple, every who has a site knows this. How to Acquire Free Web Site Promotion By : Marc Carson You have finished making your own website. You have introduced your company and presented your products and services. Affordable Internet Marketing Technique By : Marc Carson Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors. 5 Easy Ways To Get Your Creative Juices Going By : Marc Carson Writing an article doesn't just mean putting down thoughts into words then typing and writing it. How to Make Use of Cheap Internet Banner Advertising By : Marc Carson For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories.
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