Ann Knapp's Articles in Strategic Planning

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  • How Numbers Helped Save One Venerable Magazine
    Among publishers, advertisers, and other business folk, the idea that Americans hate numbers is almost proverbial. One publishing-industry dictum holds that each equation an author puts in a book's manuscript will cut that book's sales in half. Pundits decry slipping American math scores, suggesting that such math illiteracy may indicate threats to future American dominance in business and industry.
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